Click here to open menu
Subscribe to Vacancies
Marketing & Commercial

Campaign Coordinator - Italy

  • Marketing & Commercial
  • Malta

The Southern Europe and LatAm team is now looking for an Italian Campaign Coordinator to join their team. The right candidate will form part of the Customer Marketing Team.

As Campaign Coordinator for Italy your focus is to coordinate and execute promotional campaigns and CRM activities to the highest standard. You must have a keen eye for detail, a passion for business, highly organised and good with time management combined with a huge desire to succeed.

Main Responsibilities

  • Creation of campaigns across touch points, copy and image updates, campaign scheduling, execution and monitoring.
  • Web teaser updates and scheduling
  • Assist Head of Customer Marketing and other Campaign Coordinators with roll-out of CRM strategy
  • Devise appropriate ad-hoc campaigns for local needs, including segmenting, performance estimation and coordination on templates and content
  • Assist Analysts by sharing results and insights on campaign performance

Planning and Execution

  • Execute send-outs of emails, SMS, OMS and other content types through collaboration with Designers and brand specific stakeholders.
  • Pulling and organising segmentation lists to prepare for execution of Email, SMS and OMS and Landing Pages.
  • Configuration of promotional mechanics and player bonuses using back office tools
  • Writing clear, concise and grammatically correct copy for Email, SMS and OMS and landing pages.
  • Working with Content Management Systems to set up site campaigns on desktop and mobile across brands.
  • Compile and raise creative design briefs to the designers.
  • Setting up and reporting on A/B tests for Email, SMS and OMS (on-site messaging system) send-outs as and when requested.
  • Execute campaign and when necessary performs bonus pay-outs.
  • Continuously evaluate and report on email, SMS and OMS send-outs in collaboration with the Execution Manager and other stakeholders.
  • Configure campaign setups via the built system campaign tool and always seek to build on your knowledge of said tool to become an expert on its optimum usage.
  • Seek to suggest new ways of using campaign tool creatively with your stakeholders in order to give create more effective campaigns and CRM activities.
  • Ensure timely delivery and flawless quality on all tasks handled.
  • Update and document all SOPs (Standard Operating Procedures) through our growing library of content.

Qualifications and Competencies

  • Must be a self-starter, highly organised, detail oriented and a strong communicator.
  • Native level of Italian and fluent in English.
  • Experience producing detailed creative design briefs.
  • Interested in Casino games and how they work.
  • Knowledge and experience of setting up and sending out emails.
  • Ideally you have experience working with HTML.
  • Knowledge of digital copywriting techniques and content creation ideal but not essential.
  • Excellent time and task management skills.
  • Proficient in Microsoft Office products with emphasis on Excel ideally.
  • Strong problem solving capabilities with ability to think big picture while maintaining excellent attention to detail.
  • Have an interest in e-commerce, and new on-line advertising trends and techniques.


What we offer

We offer a fun and challenging role in a helpful and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.

Our People, Our Values from Betsson Group on Vimeo.


Campaign Coordinator - Italy

Apply for this Job

Select file
Select file