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Marketing & Commercial

Managing Director Norway

  • Marketing & Commercial
  • Malta

Job description

Not your average Country Manager! Betsson Group are looking for a talented Managing Director to head-up our Group brands in Norway.

This is a newly created role, hot off the press and in line with our continued focus to leverage our multi brand strategy on a more localised level. This is a huge opportunity for the right person with ultimate responsibility for the performance of our business in this core market.


The main responsibilities are but not limited to;

  • Full Country P&L responsibility
  • Customer experience, lifecycle management and to leverage customer insight, the MD will drive customer engagement through effective customer marketing and an optimized site experience
  • Customer life-cycle from acquisition to retention and reactivation.
  • Targeted communication plan that leverages consumer insight and uses tangible commercial results as the measure of its success.
  • Drive brand awareness through an advanced mix of onsite, offsite or social media marketing communication
  • Enhance the commercial performance of the brands, setting stretch targets and taking a more focused and targeted approach to online communication (SEO, SEA, affiliate, etc.) and CRM
  • Embrace new and innovative methods of retaining target audiences
  • Further develop brand identity, driving awareness and loyalty with new and existing consumer
  • Leverage all available resource within the organisation and to effectively drive the commercially agenda across departments
  • Primary focus to monetize customer and to grow revenue.
  • Implement a customer experience strategy that contributes to a well-differentiated region proposition and enhances Betsson Group’s position of authority in its markets.
  • Recruit, lead and develop a best in class team, ensuring that useable customer data and insight informs and guides commercial and operational decisions
  • Lead the team in its achievement of sales and profit objectives in line with the strategic plan agreed with CCO and CEO
  • Create a structure and function with clear KPIs and manage the function towards the achievement of its commercial goals
  • Develop customer loyalty strategy which will be distinctive from competitors. Gather NPS across all customer touch points and translate it into actionable deliverables
  • Leverage the customer insight gathered online and external research to learn more about consumers, further segmenting the target market and responding flexibly to the needs of various audiences


As an individual you are highly results oriented with the ability to manage vertically and laterally in a complex organisation. You have excellent people skills, are an accomplished leader and a true expert in the field of iGaming. 

  • Senior iGaming professional with a proven track record of leading high performing teams
  • Direct experience of the Norwegian gaming market
  • Impressive previous experience in Sales/Marketing/CRM
  • Hands-on approach
  • Passion for the industry
  • Data driven and digitally savvy
  • High energy and drive
  • ROI focussed and KPI driven
  • Wealth of knowledge and understanding of Customer Lifetime Value and mapping the Customer Journey

What we offer

We offer a fun and challenging role in a collaborative and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.


Apply now via our career site.

At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

Managing Director Norway

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