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Kiev
Marketing & Commercial

Marketing Performance Manager

  • Marketing & Commercial
  • Malta

Job description

The position of the Senior Performance Marketing Manager is a collaborative role which requires excellent communication skills to be able to work closely with several other departments within the business. You’ll work closely with departments like Affiliates, SEO, Biddable Media, BI & external Agencies to develop a strong understanding of the business’s analytical needs and to identify opportunities that will lead to growth and enhancement of marketing initiatives.

 

Responsibilities

The main responsibilities include but are not limited to:

  • Managing data, analytics and insights of the acquisition channel operations.
  • Support acquisition channel managers within with (ad-hoc) data related requests
  • Create automated reports and dashboards leveraging several different digital data sets to communicate the performance
  • Collaborate with various stakeholders; SEO, Affiliates, Customer analytics, Web analytics, Programmatic & PPC
  • Develop data-driven insights and recommendations in line with the marketing department strategic goals
  • Responsible for the interpretation, and contribution of acquisition channels performance

Requirements

  • Impeccable understanding of the Digitial marketing landscape
    • Display & Programmatic
    • PPC
    • ATL & BTL Media
    • SEO / SEM
    • Social Media, Ambassadors & Influencer Marketing
  • Strong understanding of Google’s DoubleClick Manager.
  • Familiar with at least a few Business Intelligence tools like PowerBI, Qlikview, Qliksense, KNIME, SQL, CUBE, Google Data Studio, Google Double Click Manager and an absolute master of Excel
  • A bachelor’s degree in a business related discipline, for example, Marketing, Information Technology, Business Administration, Computer Science, or any other related field.
  • At least 3 years of experience and demonstrated a passion for online marketing, particularly in channels SEO, Affiliates, PPC & Display.

Betsson Group

Is a high velocity, challenging, international iGaming company. We employ over 50 Nationalities in over 12 locations. We’re well established with a solid reputation and we want people who value self-initiative, drive, team work empathy. We have a modern open-plan office facing the Ta’Xbiex Marina and make an effort to regularly enjoy team and company events.

For the right people there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.

 

 

Marketing Performance Manager

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