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Marketing & Commercial

Media Analyst

  • Marketing & Commercial
  • Malta

Job description

As Betsson Group continues to grow through its multi-branded strategy we are now looking to hire a Media Analyst who will form part of the Marketing Analytics team. The selected candidate will be counted to derive insights and provide recommendations to the media planning team.

This position requires both a strategic and tactical viewpoint, aided by intellectual curiosity, strong problem-solving skills, along with an understanding of digital and traditional media.

Responsibilities

The main responsibilities include but are not limited to:

  • Work with our tier 1 External agency partners to collect relevant data (TV GRPs, Category Media Spend, Media consumption data, FB SoV etc).
  • Aid the media planning team in measuring the success of media campaigns; across both branded and tactical media campaigns.
  • Build statistical models to measure the relationship between different KPIs in order to enhance media efficiency.eg. how does TRPs affect brand SEO.
  • Category, competitive and market analysis, i.e. Share of Voice, Share of Spend, Share of Internet (search), etc. and put this in relation to our marketing spend.
  • Stay abreast of new developments in digital marketing and provide suggestions to apply the new opportunities to our business.

Requirements

  • Bachelor’s degree  
  • 1-2 years experience either running digital marketing OR analysing media campaigns
  • Proven analytical skills; ability to analyze raw data, draw conclusions and develop actionable recommendations
  • Experience using data from third-party platforms, such as Doubleclick, Google Analytics etc
  • Proficiency in MS Word, PowerPoint and a master of Excel
  • Ability to work well with others and maintaining a positive attitude
  • Ability to present complex information in simple terms with clear recommendations based on data insight

 We see it as positive if you also have

  • Google Analytics Certification
  • Experience using SQL

What we offer

We offer a fun and challenging role in a collaborative and dynamic environment. For the right person, there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.

 

Apply

Apply now via our career site.

At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

 

Media Analyst

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