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Sportsbook Coordinator

  • Marketing & Commercial
  • Malta

As a Sportsbook Coordinator you will work with NordicBet Sportsbook commercial team focusing on coordinating Sportsbook campaigns relevant to the market.

You will be part of a team focused on creating the best sportsbook customer experience in the industry. As a Sportsbook coordinator you will be passionate about sports, especially Finnish local sports.

This role will suit a digital marketer who is keen to make their mark in an industry leading company. Your creative ideas will translate into sportsbook market campaigns aimed at growing and keeping an active player base engaged.

The role

  • Ensure that retention plans are adapted to suit the local market.
  • Monitor and evaluate campaign performance and provide relevant feedback to the Head of Sportsbook.
  • Be the first point of contact for marketing operations throughout the execution of campaigns and contribute to sportsbook development.
  • Help to plan short, medium and longterm marketing activities.
  • First point of contact for sportsbook marketing activities for affiliate teams and customer service.  
  • Responsible for producing and delivering commercial briefs and campaign plans.
  • Coordinate sportsbook promotions and marketing campaigns with the brand teams.
  • Assist with promotional content, banner planning, newsletter and other promotional material.
  • Together with the other team members and Head of Spoortsbook formulate the Sportsbook campaign plan
  • Assist with creating and implementing all Sportsbook campaigns
  • Be responsible for competitive bonus and incentive set-ups and monitoring their success
  • Assist the Head of Sportsbook in the day to day operation of the sportsbook


  • Fluent Finnish speaker
  • Good understanding of English, both verbal and written
  • Passionate about local Finnish sports, interested in lower local football leagues is a plus.
  • Proficient user of Excel
  • Creative personality with ambition to learn.
  • Self-going team player who is capable working in high-tempo environment.
  • Marketing experience is a plus.

What we offer

We offer a fun and challenging role in a helpful and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.


Apply now via our career site!

At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

Our People, Our Values from Betsson Group on Vimeo.

Sportsbook Coordinator

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