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VIP Events Manager

  • Marketing & Commercial
  • Malta

At Betsson Group we are all about providing the best customer experience in the world of gaming, and what better place to live and breathe those values than managing the relationship with our very top customers as the VIP Events Manager.

Reporting directly to the Head of VIP & Commercial Performance for the Group, you will be tasked with the overriding responsibility of managing all VIP Events activity across Betsson Group’s Poker, Casino, Bingo and Sportsbook products.


  • Own the planning, strategy, budgeting and execution of all Betsson Group Events, liaising directly with key stakeholders across the business
  • Accountable for the VIP Event strategy & management, directing the VIP Team accordingly to ensure best practice is applied to all Events
  • Work alongside various internal stakeholder teams including CRM, Marketing, Customer Support, Trading etc to deliver the best suited events with clear KPI’s
  • Responsible for maintaining relationships with suppliers, identifying opportunities to form long lasting partnerships and negotiate competitive rates
  • Responsible for pre, during, and post-event analysis to drive future events strategy and reduce costs
  • Provide direction to VIP Key Account Managers on all Betsson Group event planning, hosting and VIP communication activities
  • Responsible for the managing budget allocation for events/gifts
  • Responsible for gathering and presenting Event options for all brands/markets to Management
  • Work with Key Account Managers to target VIP and PVIP players with events and gifts
  • Responsible for the management of all VIP on-site pages to ensure VIP players are targeted with tailored promotions
  • Work with Head of Sponsorships & Brand Alliances to ensure the business is fully leveraging partnerships to benefit VIP
  • Work with the Key Account Managers and Brand CRM teams to develop a rewarding VIP Loyalty Programme
  • Assist central teams and VIP Account Managers to develop a VIP segmentation model that works across all brands and markets
  • Develop and manage the Event Registration System (JIRA)
  • Responsible for managing all aspects of events including (but not limited to) travel for guests and staff, allocation of hosts, accommodation, on site hosting, catering etc.
  • Managing and delegating workload for the VIP Events Coordinator
  • Work closely with the procurement department/accounts payable to ensure that the financial reconciliation process is followed correctly
  • Approve and finalize associated invoices, as well as statements for all Events

 Who are you?

You will be a self-starter, proactive in your approach and ruthless in building the very best experience for our most valuable players. You are motivated by happy customers and driven by achieving commercial success.

This combination of traits is very rare, but if this describes your approach and skillset then we want to hear from you.

You will also demonstrate;

  • Several years’ experience in Event Management, ideally with a related qualification in this area
  • Commercially driven; you will understand what drives success and the activities required to drive performance.
  • Proactive mindset; you are a self-starter who can operate autonomously and turn opportunities into performance
  • Have a burning desire to provide the ultimate player experience
  • Proven results of growth within VIP KPI's
  • iGaming background is highly desirable
  • Passionate about sports, casino and gaming in general
  • Team Management experience

What we offer

We offer a fun and challenging role in a helpful and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.


Apply now via our career site!

At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

Our People, Our Values from Betsson Group on Vimeo.

VIP Events Manager

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