Web Analytics Project Manager | Jobs | Betsson Group
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Marketing & Commercial

Web Analytics Project Manager

  • Marketing & Commercial
  • Malta

The Role

Are you a Web Analytics specialist looking for an exciting new challenge? Want to join a data driven customer centric environment where no two days look the same? If so then we want to hear from you!

The main responsibilities include but are not limited to: 

  • Translate business requirements into digital tracking and dimension/metric configuration across the websites and apps 
  • Establish, maintain and document a robust digital data governance process. Defining how the data should come to Google Analytics and find new tools in order to follow the measurement models. 
  • Project planning and strategy. Following up Google Tag Manager and technical deadlines and liaise with Product Owners on the roadmap. 
  • Understand how customers use the website and drive the application of digital data to improve performance, user experience and discover new data metrics and dimensions that will help analysts to find more insights. 
  • Data Validation for corrective or advanced GA implementation work using tools such as Qlikview, QlikSense in order to compare Data Warehouse and Google Analytics data. Also, assist the client or 3rd party technical teams such as GTM or developer’s team for analytics implementation work from a Web Analytics perspective. 
  • Assist in providing training to development and marketing teams. 
  • Monitor all brands on daily traffic and act on any anomalies seen using Google Analytics. 
  • Help Web Analysts on setting-up monitoring dashboards for the Web Analytics team and other stakeholders 
  • Maintain comprehensive documentation of key data flows within the web analytics system and its external interfaces whilst looking for improvements 
  • Data Imports and preparation through API Management 
  • Knime workflow building and maintenance. 


  • Advanced knowledge in Web Analytics and Tag Manager 
  • Project management skills, business process redesign principles, tools and techniques a plus 
  • Highly energetic, team-player who can work with multiple teams in a collaborative manner 
  • Knowledge of rest APIs, JavaScript (Python desirable, bit not a must) 
  • Know how to use the best base tools (e.g. advanced Excel, Knime) 
  • Knowledge of programming languages such as SQL (R desirable, but not a must)

What we offer

We offer a fun and challenging role in a collaborative and dynamic environment. For the right person, there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.


Apply now via our career site.

At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

Web Analytics Project Manager

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