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Betsson Group Expands into Serbia with Launch of Online Casino Offering

Newly acquired license paves the way for market entry in Serbia as Betsson continues strategic geographic expansion

Betsson, a leading online gaming operator, is pleased to announce its successful acquisition of a license for the locally regulated market in Serbia, marking a significant milestone in the company’s strategic growth initiative. This license enables the Group to officially launch its renowned online casino offering under the esteemed Rizk brand in the Serbian market. Rizk, part of Zecure Gaming, was acquired by Betsson in 2020.

As part of Betsson’s commitment to geographic expansion and market diversification, the launch in Serbia serves to further strengthen the Group’s presence in the Central and Eastern Europe and Central Asia (CEECA) region. The CEECA region accounted for 43% of the Group’s revenue in the second quarter of 2023.

Andrew Valenzia, Commercial Director for Betsson’s subsidiary Zecure Gaming, expressed his enthusiasm for the brand’s expansion into Serbia, stating, “Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there. Our team’s dedication and hard work have been key drivers of our achievements, and we’re prepared to bring the same level of energy to Serbia.”

“When I look at the performance of Zecure Gaming over the past years, I am genuinely impressed with the team’s outstanding achievements,” remarked Ronni Hartvig, Chief Commercial Officer of Betsson Group. “They have revitalised the essence of the Rizk brand, rekindling its inherent fun and excitement, and expertly applied their knowledge to multiple markets. I look forward to seeing what they will manage to achieve in this new market.”

The highly acclaimed online casino experience provided by Rizk, is now accessible to players in Serbia on desktop and mobile through www.rizk.rs.

About Betsson Group
Originally founded in 1963, the Betsson Group is a leading global sports betting and gaming operator, offering millions of players entertainment across more than 20 award-winning brands including Betsson, Betsafe and Rizk. With proprietary technology across its diverse product offering, Betsson serves players directly (B2C) and indirectly on a B2B basis. The company’s vision is to provide the best customer experience in the industry. Sustainability is an integrated part of Betsson’s strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a sustainably successful business. The Betsson Group employs more than 2,000 people in Europe, South America, Asia and North America. The parent company Betsson AB is listed on Nasdaq Stockholm.