Betsson Group wins ‘Mobile Marketing Campaign’ Award

The prestigious EGR Marketing & Innovation Awards reward the most innovative and creative operators in the online gaming industry, recognising those who have pushed themselves to bring something new to the industry in the last twelve months. They bring together some of the world’s leading online gaming firms to celebrate operational excellence and commercial success in the sector.

Betsson Group was shortlisted for eight awards – meaning that we were amongst the finalists in the following categories: Best use of Brand Ambassador, Innovation of the Year, Casino Marketing Campaign, CRM Campaign, Innovation in Casino, Mobile Marketing Campaign, Sportsbook Marketing Campaign, and Social Marketing Campaign. The awards were held virtually on the evening of Thursday, 30th July 2020.

Betsson Group has won the Mobile Marketing Campaign of The Year Award thanks to the mobile marketing campaign related to Betsafe Podcast.

Despite various challenges such as the saturation of the market, the restrictions in advertising, and a limited budget, we managed to create something which stands out and is also getting coverage by major media in Estonia and has brought us some fantastic KPIs.

The comments from the judges of these awards were, “This is a clever campaign in a tough small market. To run a full media asset is hard to do and could fall on its face, the fact that they have trust and regular listeners plus athletes who want to be on it says it all. Overall this seems to be a creative solution to getting awareness and engagement within a small regulated market.”

The awards are organised by EGR (eGaming Review). EGR Global are one of the leading B2B publishers and membership networking groups for the online gaming and gambling industry, providing a comprehensive source for current business news and market intelligence.

To view the podcast (in Estonian), check out Betsafe Podcasts on YouTube or play the video playlist (below left) or view the one done with the World Rally Champion, Ott Tänak, with English Subtitles (below right).