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The operator has launched SuperCasino.ee - a new and exciting online gaming brand in Estonia to supplement the well-known and established Betsafe brand. The new brand offers casino slot games, live casino tables, and sports betting.

SuperCasino.ee is a brand-new Pay & Play online gaming brand in Estonia, offering a vast range of approximate 500 Casino slot games from multiple gaming providers, as well as Sportsbook and Live Casino products. Players can register via their bank identity, making the entire registration process more efficient. With a focus on providing the ultimate casino experience, SuperCasino.ee has plans to evolve further by expanding on the game portfolio by adding several new exciting providers; some of which are exclusive to the Estonian market. They will also continue offering an exciting range of short-term, easy to participate targeted offers.

Kaido Ulejev, Commercial Director CEECA, notes that Betsson Group has wide-ranging experiences in implementing a multi-brand strategy in various markets, and believes that launching a new brand in Estonia alongside Betsafe was the next logical development for the operator. “We understood that even in a relatively small market such as Estonia, our consumers form part of different segments. These segments are unique, and we needed to launch a new brand in order to address a different segment group. The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible,” concluded Ulejev.

SuperCasino.ee is operated on a license belonging to Triogames Ltd. Betsafe, which is already familiar to Estonians, also operates under the Triogames Ltd license.