PETER ZÄLL APPOINTED CHIEF STRATEGY OFFICER AND RESPONSIBLE FOR THE SWEDISH MARKET
Peter Zäll joins Betsson Group on May 1st 2018 and will be based at Betsson’s operational headquarters in Malta. He was previously VP Product & Marketing at Svenska Spel and has also held a number of management positions in retail businesses and consumer marketing.
“I am delighted that Peter has decided to be part of the Betsson team as Chief Strategy Officer, his experience and personality fit the team perfectly. Also, as Betsson Group is gearing up for the opening of the Swedish gambling market there should be no better person to develop our position in the Swedish market,” comments Jesper Svensson, CEO Betsson’s operational subsidiaries.
“I am excited to join Betsson at these interesting times. I see many opportunities in the brand portfolio and look forward to working with the team to refine the strategy for the future,” says Peter Zäll.
New partnership with Alfa Romeo Racing
The Betsafe brand will be the first group brand that will be on the Alfa Romeo Racing Car at the GP in Barcelona. Famous for engaging fans, Betsson Group brands will use the sponsorship to create exclusive and innovative content, while also offering fans bespoke betting offers and money-can’t-buy experiences in the world of racing. Frédéric Vasseur, Team Principal Alfa
10 years and counting
- Customer service
From Customer Service via the big mobile project to Live Casino and beyond. Aga’s journey with Betsson is ever evolving. Here’s her story. “Betsson was one of the leaders of the industry when I started ten years ago, and it still is,” Live Casino Operations Manager Agnieszka Lejk Spiteri says. “The mixture of good colleagues – all those wonderful people
SEO in iGaming summed up: fast and always changing
Where it all started "My interest for websites and content started around 15+ years ago. The exciting possibility of creating my own product online together with a curiosity to learn and connect with like minded people drew me to the world of creating websites," Caroline says. "While websites and digital marketing was an interest to me, the world of iGaming