Betsson Group in Colombia
Since the beginning of our operations in Latin America in 2008, brand localisation has been the key strategy for positioning Betsson as one of the leading online gaming operators in the region.
With our regional hub in Bogotá, Colombia, opened in 2021, we’re continuing to grow our presence and our teams across LatAm.
Why Bogotá?
Bogotá blends charm, culture and excitement. Visitors can admire its architecture, enjoy rich historical tours, savour diverse gastronomy and experience vibrant nightlife.
Set in the heart of the country and surrounded by mountains, the city invites you to explore its past. Downtown, you’ll find colonial mansions, historic buildings and the bohemian vibe of the iconic Plaza del Chorro de Quevedo. Its strategic location also makes Bogotá the perfect base for discovering Colombia – most destinations are just an hour’s flight away, and the surroundings are filled with picturesque towns.
