B2B Sportsbook

Betsson B2B Sportsbook and Managed Service

An important component of Betsson Group’s strategy is to offer Business-to-Business (B2B) solutions to operators worldwide. Betsson offers its in-house developed sportsbook technology together with a fully managed trading and risk management service.

Betsson aims to be a global, in-demand supplier of B2B sportsbook and platform solutions.

Global coverage with live automated pricing and risk management on all major international sporting events
Highly reliable, scalable and secure platform that has been optimised and localised across multiple brands in over 20 international regulated markets
Fully managed trading, event monitoring, risk and profile management allowing partners to focus on strategic initiatives
Over 500,000 Live events covered annually by our inhouse team of 120+ traders
Market leading product features like early pay-out and bet builder (single game parlay) deliver higher levels of player engagement and increased profit margins
Certified and live in the US

Trading Strengths

Data Driven
- Performance analysis by sports, competition, market, and trader
- Provider/Data source monitoring and switching when necessary
- Focused on expected profitability of client
History of handling large volumes.
- 100K+ Actives and 1.5M+ daily bets
Experienced in providing a localised offering in a range of territories.
Width & depth of offering and ability to configure by operator.
Working with numerous third-party providers allows cherry-picking the best that each has to offer and provide a premium solution across the board.

COMPREHENSIVE FEATURE SET FOR SPORTSBOOK REVENUE

BETBUILDER

Build Combis within a Single Event (Parlay)

CASHOUT

Settle Bets before the final result is known. Cut losses or claim winnings early

PINNING / FAVOURITES

Pin events to keep track of them and add competitions as favourites for a more tailored experience

PRICE BOOST

Boosted odds, showcased on the landing page carousel and dedicated Odds Boost page

FREE BET / RISK FREE BET

Free Bets are house money used to place a bet. Risk Free Bet insures a player’s bet. In the event that their bet loses they are refunded their stake

ACCA INSURANCE (PARLAY)

Refunded if a single leg of a parlay lets you down on any sport

EARLY PAYOUT

Settle bets as won if a team takes an early lead. Example, Football 1X2, if a team gains a 2 goal advantage the market is graded as a winner

PRICING PROVIDERS

MULTIPLE STREAMING PROVIDERS INTEGRATED

3RD PARTY CONTENT OPTIONAL TO THE OPERATOR

STREAMING
CONTENT

Livestreaming integrated for main providers
Operator choice to engage with streaming providers and acquire streaming

STATISTICS, LIVE VISUALIZATIONS AND SCOREBOARDS

Live-visualizations are integrated into the SB platform for multiple providers
Prematch statistics avaialble
All Statistics and Live-visualizations are optional to the operator