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Terrazas Verdes initiative with Atlético Nacional

Betsson Group and Atlético Nacional launched a hydroponic terrace in Bogotá to promote sustainability and empower women in vulnerable communities.
Community Engagement • ESG & Sustainability
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Betsson Group, in collaboration with Atlético Nacional, proudly announces the inauguration of a new hydroponic urban terrace in Bogotá, as part of the social impact initiative Terrazas Verdes. This project, led by women heads of household, aims to promote sustainable food production and economic empowerment in vulnerable communities.  

The Terraza Verde Betsson will cultivate approximately 9,000 seedlings, enabling biweekly harvests of around 120 kilograms of produce. The project has already demonstrated commercial viability, with over COP 224 million in sales and partnerships with major local retailers.

This initiative reinforces Betsson’s commitment to supporting community-driven initiatives that foster inclusion, sustainability, and long-term development. By supporting Terrazas Verdes, Betsson is helping local communities cultivate both growth and resilience, reinforcing our belief that meaningful change begins at the grassroots level.

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