WE ARE BETSSON GROUP

Passion for igaming

Betsson

With 20 brands, including Betsafe, Betsson, NordicBet, StarCasino and JallaCasino.se, offering Sportsbook, Casino, and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over six decades.

Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm.

Our Vision

Deliver the best customer experience in the gaming industry

Our Core Values

By playing fair we all win together

Our company values are at the heart of everything we do and govern how we interact with customers, investors and other stakeholders as well as with each other.

One Betsson

It’s all about people. We work together, as a team, to achieve common goals and collaborate to succeed. We enjoy going to work because we have great colleagues. We challenge and support each other. We make everyone feel welcome by being open, friendly and social and we celebrate diversity.

Fair Play

We listen to and respect our customers, partners, communities and one another. We are operating with responsibility and integrity. By playing fair, we win together.

Passion

We love what we do. We are passionate about our jobs, our team and our company. Through our dedication to business and iGaming / gaming, we achieve great things. Our enthusiasm drives us full speed ahead.

We care: One Betsson Website

We care: One Betsson Website

What's Happening?

Latest News
Betsson Group

Betsson Secures Sports Betting License in France

  • News
  • Western Europe
  • 28/09/23

Betsson’s French entry is a result of a successful joint venture with a local partner, positioning the company closer to the French sports betting scene. The Betsson Group will be launching its flagship brand, Betsson, and the official launch is expected to take place in the fourth quarter of 2023. Pontus Lindwall, President and CEO of Betsson AB, said, “I’m

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Betsson Group

StarCasino.Sport and Lega B Renew Their Partnership

  • Italy
  • Marketing
  • News
  • 15/09/23

StarCasino.Sport is pleased to announce the renewal of its partnership with Lega B. Following the successful collaboration that began in the latter part of the previous season, the sports entertainment website will remain the Official Partner of LNPB for the newly commenced championship, thanks to the intermediation of Infront, the Marketing Advisor of Lega Serie B. This sponsorship reaffirms StarCasino.Sport's

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Betsson Group

STARCASINÒ SPORT RENEWS SPONSORSHIP WITH AS ROMA, BECOMES OFFICIAL INFOTAINMENT PARTNER OF THE GIALLOROSSI

  • Commercial
  • Italy
  • Marketing
  • News
  • 06/09/23

StarCasinò Sport is proud to announce the extension of its partnership with AS Roma, reaffirming its status as the Centurion Partner in the Infotainment category for the 2023/24 season. Following the success of its collaboration in the previous season, StarCasinò Sport is committed to delivering exclusive content tailored to the dedicated Giallorossi fanbase. This content will include player interviews, previously

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FAQ

FAQ

Below you can find answers to some of the most common questions we get. You can also check out our FAQ page for even more questions and answers.

FAQ
Where can I find information about your financial results?

Betsson Group is wholly owned by Betsson AB. You can find all our latest financial results published on the Betsson AB website.

What is your approach to responsible gaming?

Gambling is a hobby as old as time itself, enjoyed by millions across the globe in a leisurely way every day. We want our players to have fun playing with us and we know that gaming is not completely risk free. That’s why we take responsible gaming very seriously. You can find more information on our approach to responsible gaming, including the tools we have in practice on our dedicated page.

What do you do when it comes to sustainability?

Betsson has been around for over half a century, and we plan to be here for many more years to come. Sustainability is key to running a long-term business and therefore and integral part of our business strategy. Being sustainable is the right thing to do, and at the same time it is also good for our business. A win-win!

Our sustainability framework is based on five focus areas: Responsible Gaming, Business Compliance, Employee Impact, Social Impact and Climate Impact. You can read more about them and what we do within each area on this page.

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