Passion for igaming


With 20 brands, including Betsafe, Betsson, NordicBet, StarCasino and JallaCasino.se, offering Sportsbook, Casino, and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over six decades.

Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm.

Our Vision

Deliver the best customer experience in the gaming industry

Our Core Values

By playing fair we all win together

Our company values are at the heart of everything we do and govern how we interact with customers, investors and other stakeholders as well as with each other.

One Betsson

It’s all about people. We work together, as a team, to achieve common goals and collaborate to succeed. We enjoy going to work because we have great colleagues. We challenge and support each other. We make everyone feel welcome by being open, friendly and social and we celebrate diversity.

Fair Play

We listen to and respect our customers, partners, communities and one another. We are operating with responsibility and integrity. By playing fair, we win together.


We love what we do. We are passionate about our jobs, our team and our company. Through our dedication to business and iGaming / gaming, we achieve great things. Our enthusiasm drives us full speed ahead.

We care: One Betsson Website

We care: One Betsson Website

What's Happening?

Latest News



Below you can find answers to some of the most common questions we get. You can also check out our FAQ page for even more questions and answers.

Where can I find information about your financial results?

Betsson Group is wholly owned by Betsson AB. You can find all our latest financial results published on the Betsson AB website.

What is your approach to responsible gaming?

Gambling is a hobby as old as time itself, enjoyed by millions across the globe in a leisurely way every day. We want our players to have fun playing with us and we know that gaming is not completely risk free. That’s why we take responsible gaming very seriously. You can find more information on our approach to responsible gaming, including the tools we have in practice on our dedicated page.

What do you do when it comes to sustainability?

Betsson has been around for over half a century, and we plan to be here for many more years to come. Sustainability is key to running a long-term business and therefore and integral part of our business strategy. Being sustainable is the right thing to do, and at the same time it is also good for our business. A win-win!

Our sustainability framework is based on five focus areas: Responsible Gaming, Business Compliance, Employee Impact, Social Impact and Climate Impact. You can read more about them and what we do within each area on this page.