Skip to content

What We Do

Operating several leading brands across regulated markets, Betsson Group is a trusted name in iGaming. Our products span Casino, Sportsbook, and other gaming experiences, all delivered through locally licensed operations that combine entertainment, integrity, and responsibility.
What We Do

Passion for Gaming

We are one of the largest companies in the iGaming industry, bringing entertainment to millions of players through our portfolio of well-known brands. Our people represent a wide mix of nationalities and cultures across multiple global offices, giving Betsson Group a truly international character that drives innovation, collaboration, and excellence.
Our Products & Brands
Everything we do is digital and data-driven, giving us a distinctive edge and enabling us to continually enhance our products and player experience.
Our Departments
Our Betssonites come from diverse backgrounds, united by shared values and a drive to learn, grow, and innovate. Together, we foster a culture built on responsibility, transparency, and respect.
We Play Fair
We recognise that gaming carries responsibility. Offering online entertainment means ensuring our customers enjoy a safe, secure, and enjoyable experience at all times.

Our Mision, Vision And Strategy

Our Vision

To deliver the best customer experience in the gaming industry.

Our Mision

To be a long-term, leading online gaming company.

Our Strategy

Betsson’s strategy is guided by a clear framework built on shared values and three strategic pillars: Talented People, Quality Products, and Operational Excellence. These pillars ensure sustainable growth through innovation, collaboration, and responsibility in everything we do.

Why Us?

https://www.betssongroup.com/app/uploads/2025/11/we-grow-fast_opening-argentina.jpg

WE MOVE FAST

iGaming is a growing industry and we move quickly to give our customers engaging online gaming experiences. We think deeply and act quickly, learning and developing as we go.
https://www.betssongroup.com/app/uploads/2025/11/Technology-is-key-02.jpg

TECHNOLOGY IS KEY

Our proprietary technology and agile approach ensure reliable, secure, and scalable systems that support millions of transactions every day. Smart solutions built by smart people.

STRONG BRANDS, ONE FLAGSHIP

With Betsson as our flagship brand, supported by a select portfolio of local brands, we deliver a consistent, high-quality experience across regulated markets - built on proprietary technology and a long-term focus on growth.
https://www.betssongroup.com/app/uploads/2025/09/pocket.svg
TOP IGAMING COMPANY

PIONEERING GAMING SINCE 1963

We offer Sportsbook, Casino, and other gaming products through multiple licensed brands, all designed to provide the best entertainment experience in the industry.
https://www.betssongroup.com/app/uploads/2025/11/Sportsbook-offer.png
https://www.betssongroup.com/app/uploads/2025/11/About-us_we-have-a-good-time.jpg

WE HAVE A GOOD TIME

We love what we do, and that passion drives everything at Betsson. We work hard, celebrate our successes, and enjoy the journey together. With great perks and a culture of appreciation, Betsson is a rewarding place to grow and thrive.

Meet Betsson's Operations Management

Photo of Lena Nordin
Lena Nordin
Chief HR Officer
Photo of Fredrik Ogren
Fredrik Ogren
Chief Technology Officer
Photo of Kristian Saliba
Kristian Saliba
Chief Financial Officer
Photo of Jesper Svensson
Jesper Svensson
Chief Executive Officer
Photo of Corinne Valletta
Corinne Valletta
General Counsel
Photo of Apostolos Dousias
Apostolos Dousias
Chief Operating Officer
Photo of Ryan Schembri
Ryan Schembri
Chief Product Officer
Photo of Kevin Saliba
Kevin Saliba
Chief Business Development Officer
Photo of Ronni Hartvig
Ronni Hartvig
Chief Commercial Officer

Our History

It all started in 1963 with one slot machine and a vision to entertain. Today, Betsson is a publicly listed company on Nasdaq Stockholm and a trusted name in online gaming, powered by innovation and a shared passion for excellence.

 

Our Awards

From customer service to safer gaming, marketing, and leadership, our awards reflect Betsson Group’s dedication to excellence, innovation, and responsibility. We continue to set industry standards, drive innovation, and invest in our people and technology to ensure sustainable success.
Global Regulatory Awards - 2025
Global Regulatory Awards
  • Compliance Officer of the Year - Corinne Valletta

SiGMA Central Europe Awards - 2025
SiGMA Central Europe Awards
  • Regulated Markets Champion
EGR Operator Awards - 2025
EGR Operator Awards

▪ In-House Product – Gold
▪ ESG Strategy of the Year – Gold
▪ Sports Betting Operator – Silver

SBC Awards - 2025
SBC Awards

▪ Casino Operator of The Year – Gold
▪ Operator of The Year – Silver