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Partnerships

Global partnerships that power sports, entertainment, and innovation.

Global Partnerships

At Betsson, we believe in the power of collaboration. By partnering with teams, leagues, athletes, and entertainers around the world, we connect our brand with the passion and excitement of sport. These partnerships embody the One Betsson spirit - a spirit built on energy, inclusion, and fair play. We’re passionate about what we do, and our ambassadors and partners share that same drive for excellence and entertainment.

Partnerships

We love sport. Through collaborations with some of the world’s most celebrated clubs and teams, we support local and international heroes while strengthening the connection between fans and the game. Each partnership reflects our commitment to creating memorable experiences, fostering inclusion, and celebrating performance.

Inter
Club Brugge
Boca Juniors
Racing Club
OFI Crete
Panionios Betsson
Atlético Nacional
Liga Peruana de Vóley Betsson
FK Žalgiris
SSC Bari
AEK Betsson BC
Betsson LKL
Palermo F.C.
Iraklis F.C.
Club Sportivo Luqueño
Betsson Greek Cup
Alimos Waterpolo Betsson
ARIS Betsson
Mykonos Betsson BC

Brand Ambassadors

Our partnerships with individual athletes and entertainers are built on shared passion and mutual respect. We help them do what they love, and together, we connect with audiences across borders.
Nolberto Solano
Nolberto Solano
Peruvian football coach and former player
Zaur Dzhavadov
Zaur Dzhavadov
MMA / Kickboxer
Samoilovs / Šmēdiņš
Samoilovs / Šmēdiņš
Beach Volleyball Duo
Diego Rebagliati
Diego Rebagliati
Sports Journalist
Christian ”Fimpen” Eklund”
Christian ”Fimpen” Eklund”
Former Swedish ice hockey player
Paolo Guerrero
Paolo Guerrero
Former Striker
Francesco Totti
Francesco Totti
Italian professional footballer
Zaira Nara
Zaira Nara
Argentine actress
Rene Higuita
Rene Higuita
Colombian former professional goalkeeper
Lino Banfi
Lino Banfi
Italian actor and screenwriter

Collaborations That Create Impact Across the World

Betsson Sport Brings Passion and Community Together in Bari
Betsson Sport made a charitable donation to support two local organisations in Bari. The contribution, presented by Nicola Ventola, Antonio Picci, and SSC Bari captain Francesco Vicari, reflects our strong ties with the local community.
Betsson Group and Atlético Nacional Launch Terrazas Verdes Initiative
Led by women heads of household, the project promotes sustainable food production and economic empowerment within vulnerable communities.
Online gaming offers thrilling
Supporting Kvartali FC in Georgia
Through this partnership, the women’s football club Kvartali FC in Georgia will strengthen its infrastructure, expand youth programs, and deepen its community impact.
Betsson promotes Responsible Gaming with Boca Juniors
In collaboration with Boca Juniors, we launched a TV commercial promoting responsible gaming and encouraging players to choose legal, safe, and secure operators. The ad features players Cavani, Merentiel, and Blanco.
Betsson, Aris BC, and AEK Betsson BC Raise Awareness for Breast Cancer Prevention
In a symbolic gesture of support for breast cancer awareness, Betsson, alongside Aris BC and AEK Betsson BC, united to deliver a strong message before their game at "Nick Galis Hall" on October 2024.
Betsson Sport Day: Promoting inclusive sports
Betsson Sport continues to support local sports communities and promote a sporting culture. During the even Francesco Totti joined the athletes in a series of friendly challenges, creating unforgettable moments of fun and teamwork.