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Our Products
& Brands

Through our diverse portfolio of brands and products, we deliver world-class gaming experiences tailored to every player. From casino and sportsbook to poker and beyond, our brands are united by a single goal: to deliver outstanding entertainment to players and provide the best customer experience in the industry.

Best Customer Experience

Our focus is on creating exceptional experiences across every touchpoint. By leveraging proprietary technology and deep local insights, we deliver products that are intuitive, scalable and trusted by millions of customers globally. The customer sits at the centre of our development strategy, and we continuously evolve our offering to meet and exceed expectations.

Our Brands

While Betsson is the Group’s primary global brand, we also operate a select number of regional brands where they are strategically relevant, including Betsafe, Nordicbet and Rizk. All brands operate on our proprietary platform Techsson, which underpins the full customer journey, from payments and account management to content delivery and responsible gaming tools.
betsafe

Casino

Ensuring excellence through a wide-ranging selection of world-class casino content.

Our casino portfolio is among the most extensive in the industry, spanning slots, table games, live casino and other formats from many of the world’s leading game providers. We hand-pick which titles are integrated into our brands to ensure they meet our standards on performance and entertainment value.

Alongside well-known favourites, we also offer a range of exclusive games created specifically for our customers, providing fresh experiences that are not available anywhere else.

Sportbook

The Sportsbook Trading team provide odds on over a million events per year. From Champions League Football to Trotting. From NBA playoffs to TV specials. The team consists of passionate, dedicated sports fans who work closely with the commercial, and product development teams to ensure our customers have the best experience possible.

Betsson B2B Sportsbook and Managed Service

Empowering Operators with World-Class Sportsbook Solutions

An important component of Betsson Group’s strategy is to offer Business-to-Business (B2B) solutions to operators worldwide. Betsson offers its in-house developed sportsbook technology together with a fully managed trading and risk management service. Betsson aims to be a global, in-demand supplier of B2B sportsbook and platform solutions.

What We Offer

1
Global coverage with live automated pricing and risk management on all major international sporting events
2
Highly reliable, scalable and secure platform that has been optimised and localised across multiple brands in over 20 international regulated markets
3
Fully managed trading, event monitoring, risk and profile management allowing partners to focus on strategic initiatives
4
Over 1,000,000 Live events covered annually by our inhouse team of 120+ traders
5
Market leading product features like early pay-out and bet builder (single game parlay) deliver higher levels of player engagement and increased profit margins

Betsson Group Affiliates

An award-winning, data-driven affiliate programme powering growth across several locally regulated markets. Betsson Group Affiliates connects partners to our flagship brand Betsson and select regional brands, supported by real-time tools, dedicated market teams and exclusive creative assets.