NEWS & STORIES

To commemorate its anniversary, Boca Juniors introduced its new shirt, inspired by the flag of Sweden, the source of the team's traditional blue and gold, and the country of origin of Betsson, the world's leading betting operator and the club's official sponsor since June 2023. Jesper Svensson, CEO of Betsson Group, expressed his enthusiasm for the launch, stating, " We

With a focus on delivering exclusive content, interviews, news and highlights across various sporting disciplines, Betsson.sport aims to become a go-to destination for sports enthusiasts nationwide. Additionally, Betsson.sport introduces the initiative 'Betsson Sport Club,' inviting teams to join and gain visibility and support alongside other participating teams. This club is open to clubs from both prominent and lesser-known leagues, offering

At Betsson Group, we take immense pride in our dedication to fostering a workplace that celebrates diversity, embraces inclusion, and nurtures a sense of belonging. Our newly published Diversity, Inclusion, and Belonging (DIB) Statement reaffirms our commitment to creating a workplace where every individual is valued, respected, and empowered to thrive.   Why Diversity Matters Diversity is not just a

Betsson Group is proud to announce the launch of its flagship brand, Betsson, in Italy. This strategic move signifies the brand's further expansion into new markets and underscores the Group's commitment to position Betsson as a preeminent global brand within the industry.  In Italy, Betsson.it is set to captivate customers with a diverse portfolio, providing a comprehensive sports betting offering,

Betsson today announces that the Group has acquired Holland Gaming Technology Ltd, a gaming operator with a license in the Netherlands, and Holland Power Gaming B.V., a game studio that develops casino games for Holland Gaming Technology Ltd. The total consideration amounts to EUR 27.5 million on a cash- and debt-free basis and is financed with own liquid assets. Holland

Enter the Betsson Internship Programme (formerly known as Betsson Academy), a hub of opportunity offering paid work placements to students hungry to learn and contribute. Last year's success, with eight academy members transitioning to permanent roles, has fuelled Betsson’s commitment to refining our internship program even further. The Sportsbook team, at the forefront of this innovation, has pioneered a groundbreaking

This press release is available in:   Press photos at the bottom of the page. English       betFIRST launches online casino in Belgium   The leading Belgian sports betting operator betFIRST, acquired in June 2023 by the Betsson Group, has just launched a new online casino offering in partnership with Middelkerke Casino, which is owned by the publicly

This press release is available in:     Press photos at the bottom of the page. English       Betsson Announces Global Partnership with Peruvian Football Legend Paolo Guerrero    Betsson, the leading global betting operator, proudly announces its global partnership with Peruvian football icon Paolo Guerrero, who will serve as their exclusive Global Casino Ambassador. The partnership aims

Betsson is highly committed to promoting Responsible Gaming practices as a central aspect of its sustainability efforts. The company is dedicated to serving as a role model within the industry, fostering an environment that encourages players to maintain a healthy relationship with gambling. Through its participation in the CPZ, Betsson Group is demonstrating its unwavering commitment to safer gaming practices.

This press release is available in:     Press photos at the bottom of the page. English       Betsson becomes the jersey main sponsor of Atletico Nacional, the biggest football club in Colombia   Betsson, the leading global betting operator, is the new global main sponsor of Atlético Nacional. The most successful Colombian football club will feature a

It has been a year marked by industry acclaim and recognition as Betsson Group emerges as a true leader in the iGaming industry. During 2023, Betsson Group has been recognised by a remarkable array of distinguished awards, affirming its commitment to excellence, innovation, and responsible gaming practices. One of the standout achievements at the start of the year was securing

Betsson, the leading global betting operator, and the Hellenic Football Federation (HFF) are proud to jointly announce a new chapter in Greek football as Betsson takes on the role of the naming sponsor for the Greek Cup. This three-year agreement marks a decisive step in Betsson's enduring commitment to long-term investments in Greek sports. Beyond providing financial support for the