Attract, engage and convert with our SEO intern Lina

Lina has been an intern with the SEO Team. Read about her experience at Betsson and learn what a “gottegris” is.

Tell us a bit about yourself!

My name is Lina, I’m from Stockholm, Sweden and this internship is the last thing I do before I graduate in December as a Digital Analysist. During my studies, I found a passion for CRO but what also grabbed my attention was SEO and I wanted to combine them. That’s how I ended up in the world of SEO.

Some fun facts about me; I have a bachelor degree from The Swedish School of Sport and Health Sciences, I can lift over 100kg in deadlift, I think Mondays is the best day of the week and I’m a genuine Gottegris. If you don’t know what a “Gottegris” is, ask your nearest Swedish friend and they will tell you.

I love to find inspiration from different cultures, travelling with my husband and I’m a sucker for skiing! When I was young, within my family everyone had to create their own “fantasy football” team during World Cups. We placed our bets and we watched all the games to see which team was the best. Perhaps that is the reason why I ended up here at a gaming company.

How do you find Malta? Is it very different from Sweden?

Mela! I’m finding Malta very different compared to my hometown. Unfortunately, at home, I’m living a very stressful life, always in a rush to the subway or trying to fit in a “fika” into an already hectic schedule. Here in Malta, I have experienced a much more easy-going lifestyle, which I really appreciate. Hopefully, I will be able to bring some of that calmness with me back home. Although, here in Malta, the weather is amazing at this time of year when compared to Stockholm. I also find the Maltese people warm and open-hearted.

How was your experience from recruitment to onboarding?

My recruitment to onboarding was an interesting journey. I’m a very goal focused person. When I started my Digital Analytics education, my goal was to get excellent grades and an internship abroad. I always have a mentality like “How hard can it be. I never lose, either I win or I learn”.

To begin with, I actually looked for some Betsson SEO representative on LinkedIn, and this is when I found my current mentor, Caroline Broman. My luck was that at that time they were looking for an SEO specialist for Sweden so actually, the idea of being supported by an intern was something they could consider.

I went through a proper recruitment process, started by an SEO test, interviews with SEO member and also HR and after a couple of weeks, I was on a flight heading to my Malta adventure.

When I arrived at the office, the team gave me a warm welcome with a cheerful card on my desk and I felt like a part of the SEO family immediately.

What is your role here like, compared to jobs you have had in the past?

My role is both different and similar to other roles that I’ve had in the past. It’s different in the way that here I am dedicated only to SEO. In other roles, I’ve been working broader both in sales, marketing and digital analytics in combination. But, at the end of the day, it’s all about attract, engage and convert visitors into paying customers to bring the business forward. I fully support the idea of always having SEO in a 360marketing strategy, it’s a challenge but I really believe that it is the key to success.

What do you like about Betsson?

I love Betsson as a company! I have huge respect for companies that take really good care of their employees and embrace a good culture at work. I see that as a great accomplishment by Betsson. The SEO central team is still growing and they are creating an amazing team. I am very grateful for the opportunity to be a part of the SEO family and to be surrounded by all the extremely talented people. Every one of them has inspired me in some way or another, every day.

I am very thankful for my educational time here together with the SEO central team, but unfortunately, I have to go home to Sweden due to personal reasons. If it wasn’t for that, I would definitely want to continue as an SEO specialist here in Malta, and grow at Betsson. I have enjoyed every second of being a Betssonite!