Betsson Group is taking part of SBC Summit with multiple participations 

As one of the industry’s most influential global conferences, SBC Summit serves as a hub for operators, suppliers, affiliates, regulators, fintech innovators, and media professionals, bringing together more than 30,000 delegates from around the world. This year, Betsson Group will be strongly represented through a series of panel discussions, affiliate activations, networking opportunities, award nominations and charitable/other initiatives.

During this event, our CEO, Jesper Svensson and several of our leaders will be participating in the following speaking engagements:

16 September 2025 | 12:00 – 12:45 WEST

Speaker: Jesper Svensson, CEO at Betsson Group

Panel: The present and the future of gambling

About: Some of the gaming industry biggest CEOs will be discussing regulation, player protection, and the role of emerging technologies like AI and Web 3.0 in shaping the next decade of gaming.

16 September 2025 | 13:40 – 14:20 WEST

Speaker: Corinne Valletta, General Counsel at Betsson Group

Panel: Gambling disputes: who should adjudicate?

About: This panel will explore whether resolution should come from regulators, industry bodies, the courts, or even a universal independent arbiter — and whether one entity can handle everything from small betting disagreements to complex cases involving T&Cs and player safety.

17 September 2025 | 12:00 – 12:40 WEST

Speaker: Eduards Jakubovs, Head of Responsible Gaming at Betsson Group

Panel: Does player protection add to or subtract from the bottom line

About: This will be a discussion on whether effective responsible gaming strategies can drive sustainable profitability.

17 September 2025 | 13:40 – 14:20 WEST

Speaker: Stefano Tino, Managing Director for Italy at Betsson Group

Panel: Italy’s new online gambling regime: a game-changer for the industry

About: Speakers will discuss the opportunities and challenges of Italy’s revamped online gambling framework, which has reshaped the market, bringing stricter regulations, higher licensing fees, and enhanced player protection.

17 September 2025 | 15:50 – 16:30 WEST

Speaker: Tapio Penttilä, Marketing Consultant (BGA) at Betsson Group

Panel: Leading the change: operator and affiliate relationships in the age of tech innovation

About: The panel would focus on how automation, real-time data, and smarter systems are redefining affiliate partnerships.

Betsson Group Affiliates at SBC Summit

Our award-winning affiliates team, Betsson Group Affiliates (BGA), will host Stand F590 throughout the summit. Trusted by partners in more than 16 countries, BGA will be showcasing the latest market entries, offers, and sponsorships, while engaging visitors with special activities and challenges.

Adding extra excitement, the former Inter Milan player, Marco Materazzi, will join the stand on the first day. Stay tuned with BGA latest updates on their LinkedIn page.

Legends Charity Game

Betsson Group is proud to support the Legends Charity Game – an unmissable match between Portugal Legends vs. World Legends, featuring football icons like Figo, Kaká, Roberto Carlos, Zanetti, Del Piero, Puyol, and many more.

This inspiring initiative, led by Rasmus Sojmark and SBC, aims to raise over €1,000,000 for charities supporting communities affected by conflict and war. Betsson Group is honoured to stand alongside SBC, donors, and fellow supporters in driving meaningful change.

Learn more about this initiative: https://www.legendscharitygame.com/

SBC Awards and Affiliate Leader Awards 2025

Adding to the SBC agenda, Betsson Group is delighted to be shortlisted for six awards at the SBC Awards 2025, alongside two nominations for Betsson Group Affiliates at the Affiliate Leader Awards 2025.

Get the full details about the awards nominations here.

IMGL 2025 Autumn Conference

On the 17th of September, our General Counsel, Corinne Valletta, will take part in the IMGL 2025 Autumn Conference. Bringing together leading legal experts, regulators, academics, and industry leaders, this event provides a unique platform to exchange knowledge with some of the brightest minds in international gaming law.

Corinne will moderate the panel “Addressing the costs of compliance in legalized gaming – evolution and challenges” and will also join as a speaker on the panel “The crypto gamble: opportunities, risks, and regulatory headaches.”