Betsson Group wins at the EGR Marketing and Innovation Awards 2025

At this year’s EGR Marketing and Innovation Awards, held in London on 18 June, Betsson Group was recognised across several key categories, reaffirming its position as a market leader in digital media and innovation within the iGaming sector.

The awards, hosted annually by EGR Global, highlight the most effective and groundbreaking campaigns, strategies, and teams in the online gaming industry. Competing against top-tier operators from across the globe, Betsson Group stood out in the following categories:

• Marketing Team of the Year – B2C (Winner)

• Innovation of the Year – B2C (Winner)
• Affiliate Programme Marketing Campaign – Betsson Group Affiliates (Highly Commended)

Marketing Team of the Year – B2C

This award recognises a team that has demonstrated innovation, creativity, and brand passion through impactful campaigns, smart use of technology and data, and a strong focus on safer gambling.

Winning this category acknowledges the remarkable efforts of Betsson Group’s in-house marketing professionals. Betsson’s B2C marketing team demonstrated unmatched collaboration, creativity, and consistency across verticals, regions, and channels. Working across 20+ brands and markets, the team achieved remarkable growth, pioneered innovative strategies, and embedded a deep awareness of safer gambling regulation throughout every campaign.

Innovation of the Year – B2C

The winner of this award is a company that has delivered a game-changing innovation over the past year, driving business growth, revenue, and profitability across products, marketing, or technology.

This accolade celebrates a year of bold, tech-driven progress that enhanced the player experience and powered sustainable growth for the company. Over the past 12 months, Betsson Group rolled out impactful B2C innovations – from acquiring Sporting Solutions and upgrading Bet Builder and Player Prop features, to embedding AI in sportsbook personalisation. Each move was strategic, scalable, and measurable, driving record-breaking sportsbook results and deeper customer engagement across markets.

Affiliate Programme Marketing Campaign

Betsson Group Affiliates was attributed as ‘Highly Commended’ in this category, recognising the team’s collaborative mindset and strategic, data-driven approach to campaign execution. This achievement highlights their ongoing efforts to strengthen and expand the global affiliate network through innovative and performance-led marketing.

These accolades come as Betsson Group continues expanding its presence in established and emerging markets, focusing on innovation, sustainability, and delivering exceptional entertainment experiences to its players.

With these awards, Betsson Group has already accumulated over 30 wins in 2025. For the complete list of awards, click here.