• Malta: Betsson Experience Centre
  • Commercial

Product Marketing Coordinator – Italy

Excellent opportunity to join Betsson Group as our new Product Marketing Coordinator 

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THE WOW  

As a Product Marketing Coordinator in Italy, you will help the commercial team to deliver special projects such as websites, apps, and tools that will be focused on boosting the acquisition and engagement of the customers. 

A FLAVOUR OF WHAT YOU'LL BE DOING

  • Coordinating the 3rd party provider for the development of product and feature of the social game StarCasinò Gratis, work on gaining performance. 
  • Working on product development and maintenance of the website StarCasinò Sport, and any other media websites relevant for marketing purposes. 
  • Working with the Native team for delivery, test, and optimization of the Native Apps, and boost the acquisition of new customers. 
  • Working on optimization and planning of the automated pop-up message campaigns. 
  • Onboarding of the push notifications tool, plan and execute web/mobile marketing campaigns. 
  • Create and execute product marketing campaigns to communicate the benefit and features of the new product to the customers. 
  • Scouting and onboarding gamification opportunity to engage customers. 
  • Working on UX optimization and CRO to boost customer experience, retention, and acquisition. 
  • Being the point of reference for the Product Owner and UX, and for the Engagement and Product department. 
  • Being the main stakeholders for the delivery of any special projects that involve the Italian market. 

YOU'RE GOOD AT

  • Bachelor’s degree in Marketing is an advantage 
  • 13 years of experience as marketing or digital product specialist
  • Passion for product management and digital technology  
  • Basic knowledge of digital marketing 
  • Project management skills
  • Ability to communicate with different stakeholders
  • Interest in growth hacking 

WHAT WE OFFER 

Much like riding a rollercoaster, sometimes life at Betsson can be lightning-fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across seven offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you're a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you'll fit right in. 

At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

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