• Stockholm
  • Product Development

Salesforce Marketing Cloud Developer

Here at Betsson Group, we are looking for our next Salesforce Marketing Cloud Developer. With more than 30 business units in place – this will be a challenge like no other! 

Apply Now!

Please fill out the following form. After you have completed your application an email will be sent to you with relevant information.

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The Wow

Our Salesforce team at Betsson Group is responsible for the continued development of the Marketing Cloud CRM capabilities. You will be responsible for developing custom solutions that help users to build automated marketing initiatives that drive brand loyalty. You are a dedicated individual with a keen interest in developing scalable solutions that enable and enhance our CRM capabilities. 


Technical strengths: 

  • Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users. 
  • Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions. 
  • Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations. 
  • Use AMP script to develop dynamic content in SFMC. 
  • Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages. 
  • Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup. 
  • Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications. 
  • Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation. 
  • Oversee the ETL of multiple business units that include suggesting best practices on daily automations. 
  • Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer. 
  • Define data validation, cleansing, deduplication rules and processes in SFMC. 
  • Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed. 
  • Assist in the technical and architectural framework for the SFDC applications. 
  • Ensuring scalability of all the solutions developed. 


Communication Strengths:  

  • Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users. 
  • As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.  
  • Able to communicate technical and business solutions by developing and presenting information to multiple audiences. 

Preferred qualifications: 

  • Salesforce Certified Administrator 201 – Required 
  • Salesforce Certified Marketing Cloud Administrator – Required 
  • Salesforce Certified Marketing Cloud Email Specialist – Required 
  • Salesforce Certified Marketing Cloud Developer – Nice to have 
  • Salesforce Certified Marketing Cloud Consultant – Nice to have 

General strengths: 

  • Stay abreast of industry technology innovations, new business practices, and third-party technology solutions. 
  • Foster best practices by providing support and training to users. 
  • Produce, maintain and distribute comprehensive, clear, and accurate documentation for all processes and operational considerations.


What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.

Challenge Accepted? 

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